Lamborghini Urus SE Performante Launch
September 10, 2026
On September 10, Lamborghini San Francisco welcomed clients and guests for an evening centered around the unveiling of the Lamborghini Urus SE Performante and the beginning of an exciting new chapter as part of the indiGO Auto Group family.
The evening brought together Lamborghini performance, elevated hospitality and engaging experiences throughout the showroom. Guests enjoyed passed hors d’oeuvres, cocktails, wine, and champagne, complemented by live musical entertainment throughout the night.
The experience continued with a collection of interactive activations, including live painting, a cigar roller and personalized leather goods by ROYCE, where guests could have pieces custom hot stamped during the evening. Each detail created an inviting atmosphere for guests to connect with one another and become better acquainted with the new faces at Lamborghini San Francisco and the greater San Francisco Exotics team.
The evening culminated with the highly anticipated unveiling of the Lamborghini Urus SE Performante, offering guests a closer look at the latest evolution of Lamborghini’s Super SUV.
More than an unveiling, the evening marked an important moment for Lamborghini San Francisco. Under the new ownership of indiGO Auto Group, we are honored to welcome our clients into the indiGO family and look forward to building upon the relationships and community that have long surrounded Lamborghini in the Bay Area.
This is the beginning of an exciting new chapter, and we look forward to continuing to bring our clients together through exclusive events, memorable drives and exceptional experiences in the years ahead.
Thank you to everyone who joined us and helped make the evening so memorable. We look forward to welcoming you again soon.
